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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have a set end date.
B) The campaign status was set to Idle.
C) The campaign priority was not set.
D) The IDs Delivered section was not configured.
E) The campaign did not have labels associated with it.

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
D) A client wants to review their data activation integrations.

3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-date pair (exact or relative date)
C) Key-value string pair with an is or contains operator
D) Key-number (integer or float)

4. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) Win Each Category
B) 1
C) 30
D) Win Every Time
E) 15
F) 7

5. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.
B) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
C) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
D) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
E) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".

Solutions: