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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Visualization and Dashboards | - Filters and Drill-Downs
|
| Topic 2: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 3: Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Topic 4: Reports and Activation | - Report Types
|
| Topic 5: Data Integration and Configuration | - Data Stream Types
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client has integrated the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?
- A.
- B.
- C.
- D.
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
After uploading a standard file into Marketing Cloud intelligence via total Connect, you noticed that the number of rows uploaded (to the specific data stream) is NOT equal to the number of rows present in the source file. What are two resource that may cause this gap?
- A. The file does not contain any measurements (dimension only)
- B. The source file does not contain the media Buy entity
- C. All mapped Measurements for a given row have values equal to zero
- D. Main entity is not mapped
Correct Answer: C,D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:
From looking at the table, what are the aggregation settings for each one of the newly created KPIs?
- A.
- B.
- C.
- D.
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?
- A. Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
- B. Create a second Pattern for Media Buy Name
- C. Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
- D. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
Correct Answer: D 🗳️
Explanation: Only visible for Exam4Free members. You can sign-up / login (it's free).
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
- A. No mappable measurements - all measurements are calculated
- B. The data is stored at the workspace level.
- C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
- D. Pacing - daily rows are being created for every lead and opportunity keys
Correct Answer: A,D 🗳️
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