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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. There are just two reasons why a managed account is ineligible for Manager Defined Spend in Google AdWords. One reason is because an account is billed directly. What is the other reason why a managed account cannot participate in Manager Defined Spend in Google AdWords?

A) The account is a prepay account
B) The account is on credit card postpay
C) The account is on monthly invoicing
D) The account is on direct debit

2. When Google advertisers create new Google AdWords, they have three options for the types of keyword matching they can use. Which of the following keyword targeting is demonstrated by putting the keyword in quotes?

A) Exact match
B) Quote match
C) Broad match
D) Phrase match

3. You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) You'll automatically be notified with a green play button on the Reports page, when the report is done.
B) The report will appear automatically on the Reports page - as long as you don't close your browser.
C) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email address.
D) The report will be emailed to your Google AdWords email address when it's complete

4. Which of the following reports in Google Analytics is used to identify where you are losing visitors on the path to conversion?

A) Top Exit Pages
B) Site Overlay
C) Funnel Visualization
D) Top Landing Pages

5. Which of the following is the process of promoting and marketing a website through paid listings on search engines?

A) Search engine marketing
B) Inorganic marketing
C) Search engine optimization
D) Organic marketing

Solutions: