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Marketing Cloud Administrator Exam Introduction
The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.
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Marketing Cloud Administrator Certification Exam formate are as follow
Format: Multiple choices, multiple answers
- Number of Questions: 60
- Length of Examination: 105 minutes
- Passing score: 67%
- Language: English
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Cloud Connect | - Data Synchronization - Salesforce Integration Setup |
| Setup and Configuration | - Security and Permissions - Account Setup and User Management |
| Email Studio | - Email Creation and Sending - Deliverability and Tracking |
| Data Management | - Subscriber Data Architecture - Data Extensions and Lists |
| Journey Builder Basics | - Entry Sources and Activities - Journey Configuration |
| Automation Studio | - Import and File Transfers - Automation Workflows |







