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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Requirements	15%	- Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs
Topic 2: Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships - Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences
Topic 3: Analytics and Reporting	15%	- Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics - Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution
Topic 4: Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels
Topic 5: Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Entry sources, activities, and flows 2. Goal and exit criteria
Topic 6: Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

Question #1

Northern Trail Outfitters社は、外部のWebフォームから収集した新規連絡先データをインポートしたいと考えています。これらのデータは高頻度で収集されており、1分間に数千件に達する可能性があります。データは毎日定期的に送信されるメールに使用されるため、Marketing Cloudにすぐに取り込む必要はありません。
何を推奨すべきでしょうか？

A. Journey Builder を使用して、これをジャーニーデータソースとして作成します。
B. 自動化により、SFTPへの日次一括エクスポートを実行してインポートします。
C. フォーム送信時に、プラットフォームイベントAPIを介して各新規レコードをマーケティングクラウドにプッシュします。
D. この外部WebフォームをMarketing Cloud内に再作成します。

Reveal Solution Discussion 0

Correct Answer: B 🗳️