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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Cohort Table
B) Key Metrics Report
C) Pivot Table
D) Summary Table

2. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Assigning Metrics and Dimensions
B) Enabling Data Encryption
C) Activating API Event Triggers
D) Defining Component Labels

3. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:

A) Create a filter for all events with condition as channel = mobile OR website OR phone call.
B) Create a calculated metric with sum of all engagement events divided by total number of channels.
C) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
D) Create a calculated metric using total sessions instead of engagement events.

4. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Enable Data Retention Policy Checks
B) Set Delivery Frequency Based on Business Needs
C) Use Report Delivery Logs
D) Define Specific File Formats for Export

5. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Profile Attribute Mapper
B) Calculated Metrics
C) Campaign Tracker
D) Data View Manager

Solutions: