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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

A) products that were purchased
B) products added to a shopping cart, where no additional event takes place
C) pages that were marked as favorite
D) products that were browsed/viewed, where no additional event takes place
E) search strings entered into a website more than twice

2. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the EMD button.
B) Navigate to the Version Test screen and click the Workbook button.
C) Navigate to the Workbook and click the Version Test button.
D) Navigate to the Workbook and click the Validate button.

3. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) In the SMS campaign message designer, enable conversion tracking.
D) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
E) You must purchase Premium tracking in order to support link tracking in Responsys.

4. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?

A) You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
B) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
C) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

5. Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A) During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
B) When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.
C) Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
D) The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.

Solutions: