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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the production side web server is capable of retrieving HTTP requests.
B) That the appropriate macros were added to the pixel URL.
C) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
D) That the iFrame tag type was selected in the container tool.

2. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

A) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
B) Select "Suppress cache busting" advanced configuration option.
C) Select the "Disable mobile support" advanced configuration option.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Click the "Mobile" configuration template.

3. What is the reason to use batch versus real-time SDT?

A) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
B) If you want user data sent without authentication
C) If you want user data transferred directly to your server
D) If you want to receive user data as it is collected on users via HTTP POST or GET requests

4. Which of the following is a real world use case for a search campaign?

A) Leverage the device-bridging technology to find users across their devices.
B) Ensure customers receive relevant offerings when landing on the site page.
C) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

5. What is the CPS pricing model?

A) This model allows clients to purchase data based on the overall win rate of the campaign.
B) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data on a cost per category agreement.

Solutions: