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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which flowchart process in Unica Campaign allows a customer to specify a query that identifies the subset of records for purchases made in May-June of this year?

A) Track
B) Select
C) Snapshot
D) Extract

2. For Unica Campaign processes, what feature lets you preview a list of distinct values and their frequency of occurrence for a selected field?

A) Preview
B) Target Cell Spreadsheet
C) Cell Reports
D) Profiling field

3. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Does not count as a response.
B) Counts as a response.
C) Counts as an inferred response.
D) Counts as a partial response.

4. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Summary Tab
B) Analysis Tab
C) Target Cells Tab
D) Flowchart Tab

5. In Unica Campaign, where does a customer create custom offer attributes?

A) Template Settings
B) Campaign Settings
C) Configuration Settings
D) Shared Attributes Settings

Solutions: